1	PR Poll: Honeymoons March 2006
2	Highlights (1) Honeymoons are about spending quality time with newly wed spouses but cost is an important consideration for one in every four as well. Honeymooners have romantic and sexy plans in mind but when they do plan to do anything on their own, the post popular thing to do is to visit a spa. The majority of top honeymoon destinations are beach location with the top 3 destinations being Hawaii, Mexico and Florida. The majority of honeymooners are unfamiliar with their destinations when they choose them however weather is often the most important factor when deciding on a destination.
3	Highlights (2) Brides are most frequently responsible for planning honeymoons but more and more grooms are taking it on or sharing the responsibility. About 41% are likely to make their reservations online but a significant number book through travel agents (38%) or by calling suppliers directly (28%). Most plan to spend between $500 and $3,000 per person on airfare and accommodations. Relatively few are redeeming any sort of traveler points for any part of their honeymoon. The ideal honeymoon would be between 2 to 4 weeks long on a secluded beach, relaxing with exotic cocktails. A surprising one out of every 4 do not ban alarm clocks or communication devices and a fourth plan to make new friends while on honeymoon .
4	Honeymoon Planning Considerations
5	It’s No Surprise That Honeymoons Are About Spending Quality Time With Spouses But One In Four Are Counting The Costs as Well
6	Hawaii Tops List of Honeymoon Destinations As Do Several Other Beach Destinations
7	Among Honeymoon Planners for The Last Year, Hawaii & Mexico Consistently Remain Top Destinations But More International Destinations Made The Top 10
8	The Majority of Honeymooners Are Unfamiliar With Their Chosen Destinations; Weather Is Often Most Important Factor In Deciding On A Destination
9	While The Bride Is Most Frequently Responsible For Planning The Honeymoon, More And More Grooms Are Taking It On Or Sharing Responsibility
10	Online Reservations are Most Popular; However, Significant Number of Honeymoons Are Booked Through Travel Agents Or Contacting Suppliers Directly
11	Most Honeymooners Plan to Spend Between $500 and $3,000 per Person on Airfare & Accommodations
12	The Vast Majority of Honeymooners Did Not Redeem Any Frequent Traveler Points For Any Part of Their Honeymoon
13	Ideal Honeymoons
14	Hawaii Tops List of Dream Destinations But Ideally More Honeymooners Would Go to Europe & The South Pacific
15	The Ideal Honeymoon for Most Would Be Between Two Weeks & a Month Long
16	For One Out of Every Two Honeymooners Would Be Relaxing on a Beach With Cocktails Would Be The Ideal Experience
17	As Is Reflected in Top Choice for Ideal Celebrity Honeymoons – Secluded Turtle Island, Fiji
18	With an Extra $1,000, Honeymooners Would Be Most Likely to Splurge on Special Activities
19	The Biggest Honeymoon Nightmare? Fear Of Someone Getting Sick
20	Honeymoon Activities
21	While Most Would Ban Alarm Clocks & Any Sort of Communication Devices During Their Honeymoon, A Surprising One Out of Every Four Would Not
22	Most Couples Plan to Spend Honeymoons On Their Own But Over Half Still Plan To Stay In Touch With Those At Home
23	Almost Half of Honeymooners Plan To Spend All Their Time Together; Among Others The Most Popular Solo Activity is A Visit to The Spa
24	Honeymooners Generally Have High Expectations For The Honeymoon With At Least Half Packing Sexy Lingerie With Them
25	While Respondents Are Modest About How They Are Spending Time On Honeymoon, Most Have Definite Plans For Romance On Their Minds
26	Appendix Methodology & Response Statistics
27	Appendix: Methodology Purpose: To understand planning considerations and preferences for honeymoons A sweepstakes was conducted in conjunction with the poll where participants could also enter for a chance to win 4-nights’ all-inclusive double-occupancy hotel accommodations in Aruba at the Renaissance® Aruba Resort & Casino Data collected February 21 – March 7, 2006 Solicited Travelocity members’ participation via invitations on the home page, within the Real Deals newsletter and via email 9,831 responses received 5,844 responses used in analysis Margin of error n ~ 100: +/- 10% at the 95% confidence level n ~ 500: +/- 4% at the 95% confidence level n ~ 1,000: +/- 3% at the 95% confidence level n ~ 5,000: +/- 1% at the 95% confidence level
28	Appendix: Recency of Honeymoon Planning