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1
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2
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- Only 17% of respondents report that conditions in the Yucatan region are
still poor
- Dramatic improvements were evident from December 2005 onwards.
- Cancun appears to have been affected greatest with approximately 90% of
respondents noticing the hurricane’s effects on business closures and
70% of respondents noticing an affect on its beaches.
- That said, approximately 60% of all respondents plan to return to the
Yucatan region in 2006. Of those who do not plan to re-visit the area,
only 14% cite the hurricane’s effects as a reason for them not to
return.
- In fact, nine out of ten respondents who visited the region are likely
to recommend the area as a vacation destination to others.
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3
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4
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5
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6
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7
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8
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9
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10
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11
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12
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13
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- Purpose: To gauge reactions of travelers who have been to the Yucatan
area in Mexico since Hurricane Wilma
- A Promotion Code for $25 off a Good Buy Hotel, TotalTripSM or
LMD was offered
- Data collected January 25 - 30, 2006
- Solicited ~6,060 Travelocity members’ participation via email
- Solicited members who traveled to the Yucatan region in the last 3
months (November, December, January)
- 632 responses received (Response rate: 10%),
- 321 responses used for analysis (respondents who actually traveled to
the Yucatan region recently)
- Duplicate responses were omitted from final findings
- Margin of error
- n ~ 300: +/- 5% at the 95% confidence level
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Notes
