Notes
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Outline
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PR Poll: 2006 Travel Forecast
  • December 21, 2005
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Highlights (1)
  • The majority (65%) of respondents who work full time have two to four weeks vacation every year and spend more than 50% of that time away from home.
  • A significant portion of travelers (~25%) travel with their pets, especially dog owners; however, pets travel with their owners for less than 25% of trips.
  • Approximately 60% of respondents take an annual trip, generally visiting the same place every year with their family members.
  • Half of all business travelers include a leisure component to their business trips with 72% planning to bring their spouses or children with them as well.
  • Airline itineraries and direct flight availability are the greatest influences on travelers’ airline choices but they are only willing to pay up to a $50 premium for a direct flight.
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Highlights (2)
  • Travelers also value in-flight meals most among all airline services.
  • In this last year, one out of every three respondents felt their road trips were affected by gas prices with a significant numbers planning to reduce the number of road trips taken next year.
  • In addition, one out of every five feel that their 2006 travel plans will be affected by the recent hurricanes and inclement weather. They are less likely to travel during the risky season or plan to avoid destinations that were affected by dangerous weather this year.
  • Nonetheless, the travel outlook for 2006 continues to look positive with increasing numbers planning to travel, even internationally.
  • At least one out of every four respondents plan to travel to celebrate a special occasion such as a birthday or anniversary, attend a family reunion or an entertainment event.
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General Travel Tendencies
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65% of Members Who Work Full Time Get Between Two to Four Weeks of Vacation in a Year
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Of Those Who Work Full Time, Three Out of Every Four Spend 50% or More of Their Vacation Time Away From Home
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Majority of Respondents (62%) Have Visited Up to Eight Other Countries Outside the U.S.
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Traveling with Pets
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About a Quarter of Pet Owners Take Their Pets with Them When Traveling for Leisure
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However, Pets Travel With Their Owners for Less than 25% of Their Trips
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Annual Trips
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Almost 60% of Respondents Take a Regular Annual Trip, Primarily with Family
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The Majority of Annual Trippers Return to The Same Location Every Year, Usually a Domestic Destination
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Combining Business Trips with Leisure
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About Half of All Business Travelers Combine Their Business Trips with Some Pleasure With The Majority Taking Planning to Take Their Family with Them
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2005 v. 2006 Travel
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Close To All Respondents Traveled in 2005 And Even More Plan to Travel Next Year
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International Travel Intentions for 2006 Look Very Bright; Asia Continues to Increase in Popularity
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At Least One in Every Four Respondents Indicate They Plan to Travel for a Special Occasion, Family Reunion or Entertainment Event in 2006
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Effects of Gas Prices & Inclement Weather Patterns
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Approximately a Third of Respondents Report That Their Road Trips Were Affected By The Price of Gas And Will Have a Similar Effect Next Year
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The Price of Gas Will Primarily Cause Travelers to Reduce The Number of Road Trips Taken Or Fly Instead of Drive
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About One Out of Every Five Respondents Felt Their 2006 Travel Plans Would be Affected By The Recent Inclement Weather
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Airline Preferences
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Flight Itineraries and Direct Flights Greatest Influence on Traveler’s Airline Choice
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Travelers Generally Only Willing to Pay Up to a $50 Premium for the Convenience of a Direct Flight
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In-Flight Meals Most Valuable Service to Travelers
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Appendix

- Methodology & Response Statistics
- Respondent Demographics
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Appendix 1: Methodology
  • Purpose: To gauge travel trends for 2006
  • No incentives were offered for participation
  • Data collected December 2 - 13, 2005
    • Solicited ~50,000 Travelocity members’ participation via email
    • Solicited members who shopped for / booked travel in the last 12 months
    • 2,813 responses received (Response rate: 5.6%)
  • Duplicate responses were omitted from final findings
  • Margin of error
    • n ~ 500: +/- 4.3% at the 95% confidence level
    • n ~ 1,500: +/- 2.5% at the 95% confidence level
    • n ~ 2,600: +/- 1.9% at the 95% confidence level
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Appendix 2.1: Respondent Gender
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Appendix 2.2: Respondent Age Distribution
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Appendix 2.3: Presence of Children in Respondent Households
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Appendix 2.4: Respondent Household Income
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Appendix 3.1: No Strong Trends Across Different Age Groups In Terms of Consistency of Annual Trip Destinations
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Appendix 3.2: Friends Slightly More Likely to Be Part of Annual Trips Among Younger Age Segments
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Appendix 3.3: No Significant Differences for Destination Choices for Annual Trips Across Age Groups
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Appendix 3.4: Travelers Visiting Different Destinations Every Year for Annual Trips More Likely to Choose International Destinations