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1
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2
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3
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- The majority of Travelocity members surveyed (86%) indicate they will be
traveling more than 50 miles away from their home during the
November/December holiday season.
- Those people traveling in December are significantly more likely to stay
with friends & family while traveling (72.7%).
- Three-fifths (59.6%) are planning their holiday travel 2-3 months out.
- Recent terrorist attempts did not affect the members decisions to travel
over the holiday season (91%).
- Increased security alert levels only have an affect if the security code
is red (35.7%), otherwise it has no affect on holiday travel plans
(45.3%).
- The recent airport security changes do not necessarily make people feel
any safer while they are traveling (50.5%), while 20% didn’t even
realize there had been changes to airport security.
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4
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- Catching up with family and friends is what people look most forward to
during the holidays (72.3%).
- Getting to and from their holiday destination is the number one thing
people dread about the holidays (40.9%), followed by dreading going back
to work (31.5%) and gaining a few extra pounds (23.6%).
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5
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6
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7
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8
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9
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10
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11
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12
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13
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14
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15
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- Data collection period:
October 25 – October 31, 2006
- Sample requirements:
Segment 1:
Travelocity members who shopped or purchased on TVLY in past 12
months
Segment 2:
Travelocity members who will be traveling between Nov 15 &
Nov 29, 2006
Segment 3:
Travelocity members who will be traveling between Dec 15 &
Jan 3, 2007
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Incentive: No incentive was given
- Response statistics:
- Significant differences (at the 95% confidence level):
- Within group n ~ 1700 +/- 2.3%
Within group n ~ 500 +/- 4.3%
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Notes
